About me

Building startup brands, from idea to identity, and beyond... Previously Head of Marketing at tech startup, Joos, I'm now offering skills and support to entrepreneurs and small businesses to help them get their idea off the ground. I'm focused on building Brand Identity and Guidelines for startups, and through my recently launched studio, NewEdge, I'm able to lean on an array of skills and support covering just about all aspects of Brand & Marketing for startups. I'm available for work and always looking for new projects to get stuck into.

PostsProjectsExperienceTeam

Projects credited in

• Shay and BlueWho are Shay & Blue? Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin. Available in store and online, Shay & Blue have built a brand that resonates with Gen-Z and Millenials surviving in society's noisy landscape. The Brief Shay & Blue got in touch with NewEdge to supply creative direction and content for their winter campaign, to
• ParkPlayWhat is ParkPlay? ParkPlay is a Sport England backed organisation that delivers fun and games for the whole family, in parks across the UK. ParkPlay provides free Saturday morning sessions filled with activities that bring together people from all corners of the community, through the power of play. In a post-lockdown society, ParkPlay is changing lives as they reconnect people of all ages and backgrounds. The Brief ParkPlay came to NewEdge in need of ongoing brand & marketing support, to help
• BoingWhat is Boing? Boing are leaders in child health and activity, working with organisations across the UK to develop children’s physical literacy through active and inclusive play. Boing’s principles enable volunteers, teachers, community group leaders, parents and carers to let children be children by embracing their imaginations. The Brief Boing came to NewEdge in need of a new Brand Identity, to completely replace their existing outdated look and feel. The new brand had to balance the obvious
• Second LifeWhat is Second Life? Second Life Financial Planning is the financial advice service founded by widely accredited financial journalist Robin Powell. Robin started Second Life to ensure maximum transparency between a person and their finances. Unlike other services, Second Life doesn't charge investment fees or make wild estimations, they offer sound advice to those looking to take control of their investments and ensure their financial freedom in the future. The Brief NewEdge were tasked with de
• poglWhat is pogl? pogl is the consumer focused gaming brand, developed by NewEdge for mobile gaming developers, Live Tech Games. Live Tech Games are pioneering a new wave of mobile entertainment. Creating online gaming experiences that bring people together, regardless of who or where they are. With investment from ITV, they are set to disrupt the live gaming sector, on an international level. The Brief LTG got in touch with NewEdge when they needed to develop a new consumer facing brand for their
• SoarWhat is Soar? Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals. As Soar continues their beta testing, they are focused on democratising medical knowledge and providing it to athletes at all levels. The Brief Soar were referred to NewEdge in need of a visual brand identity that brought their existing name, slogan and Tone of Voice to life. The S

Work history

FounderNewEdge Studio
Jan 0021London, United Kingdom
Head of MarketingJoos Power
May 2019 - Apr 2022London, United KingdomFull Time
Led the rebrand from ChargeBolt to Joos in 2020 and then went on to build and lead an in-house marketing team, delivering digital content, OOH campaigns, PR, App Dev and B2B Marketing, all with minimal agency involvement.

Skills

• Branding
• Brand Identity
• Marketing
• Design Agency
• Brand Strategy
• Marketing Strategy

Education

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Bachelor of Arts (BA) Henley Business School
Aug 2015 - May 2019Reading, United Kingdom
First Class BA Business Management at Henley Business School, University of Reading