Soar

What is Soar? Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals. As Soar continues their beta testing, they are focused on democratising medical knowledge and providing it to athletes at all levels. The Brief Soar were referred to NewEdge in need of a visual brand identity that brought their existing name, slogan and Tone of Voice to life. The Soar brand needed to be applicable across multiple digital platforms, namely their mobile app, all whilst maintaining a balance of energy in its motion and equality in its progression. What we got up to... The Soar team joined us for several Brand & Identity workshops, focusing on translating their pre-existing brand values and ToV into a compelling visual brand identity. Our designers pulled together a logotype, font and colourway that would combine their professional nature with their personable approach to supporting athletes.