Second Life

What is Second Life? Second Life Financial Planning is the financial advice service founded by widely accredited financial journalist Robin Powell. Robin started Second Life to ensure maximum transparency between a person and their finances. Unlike other services, Second Life doesn't charge investment fees or make wild estimations, they offer sound advice to those looking to take control of their investments and ensure their financial freedom in the future. The Brief NewEdge were tasked with developing a Brand Identity for Second Life ahead of the business launching at the end of 2022. The brand needed to maintain professionalism throughout, ensuring transparency for customers and trust in a service delivered by true leaders in their field. What we got up to... We developed the Second Life brand with founder Robin himself, ensuring the final logo was accompanied with a balanced colour palette that was professional without appearing intimidating for the everyday investor. Our team then oversaw the development of Second Life’s website and the implementation of their brand within this, providing the brand with a strong centrepoint and means of attracting and converting customers.