Shay and Blue

Who are Shay & Blue? Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin. Available in store and online, Shay & Blue have built a brand that resonates with Gen-Z and Millenials surviving in society's noisy landscape. The Brief Shay & Blue got in touch with NewEdge to supply creative direction and content for their winter campaign, to boost awareness across their digital channels and drive sales. Campaign content needed to own the moment and resonate with consumers as they looked forward to a winter out of lockdown. What we got up to… We put our heads together and developed the brief from S&B further, working with their team to ensure the campaign would fit within their brand values whilst achieving its key deliverables. We produced an all encompassing digital campaign, including a brand-led manifesto, social & paid media assets, website assets and further implementation guidance.