Parla Come El Patron - Netflix Narcos

What if Narcos fans could REALLY learn Spanish with the Narcos best scenes and quote, through a simple and entertaining experience? Idea A partnership with Babbel, a popular language-learning platform, aimed at creating an entertaining Spanish lesson inspired by Narcos. Execution Babbel featured a free demo lesson dedicated to Narcos, that let users see short videos or images of the show (Original content), with Spanish sentences to learn the language. Every user, both Babbel subscribers and new users were able to join the free Narcos demo from every device (web, tablet and mobile). Results 32,7 million social reach 112k app users