7 years' experience in digital and social media marketing. In my current role as Influence Marketing Manager at We Are Social, I'm responsible for developing branded activities and campaigns which include the involvement of third parties such as talents, content creators, influencers, media partners, communities, etc.
Agency Unit: Strategy / Media & Distribution
Projects
- Lavazza: The Breakfast HubBrief Create innovative and engaging video contents tailored to the GEN Z target. Increase traffic to the Lavazza YouTube channel and turn it from a repository to a broadcaster channel. Idea Involve a content creator to tell about a travel across 4 countries, different in culture and culinary traditions, in order to unveil the origins of each local breakfast. Talent Luis Sal, 22-years-old, one of the most famous Italian YouTubers. Executions Luis narrated the entire experience through a v
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Work history
Influence Marketing ManagerWe Are Social
Milan, ItalyFull Time
Leading a unit in charge of executing branded partnerships and influencer marketing activities across multiple platforms. Scouting and identifying talents and media partners for all the agency's clients. Spreading insights on the influencer marketing scene within the Agency, through knowledge sharing. Using analytical tools to uncover strategic insights and set KPIs aimed at measuring the impact.
Account ManagerWe Are Social
- Milan, ItalyFull Time
Leading a team of 5 to develope marketing campaigns across multiple platforms, designed to create social engagement around key shows and Netflix brand. Managing and executing influencer strategies to amplify branded content. Using social research and analytical tools to uncover strategic insights and measure impact.
Main projects: Salmo for Narcos Mexico: Sparare Alla Luna music video 2018, Netflix Pride Campaign 2018, Suburra La Serie Launch Campaign 2017, Narcos Parla Come El Patron 2016, Netflix Italy Launch 2015. Rewards: Cannes Lions Silver, Entertainment 2016 | ADCI Awards Gran Prix 2016 | Clio Awards - Gold / Brand Partnerships & Collaborations
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Skills
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Client Service
- Experiential Marketing
- Project Management