Riccardo Bonetti

Influence Marketing Manager

Mid Level
Milan, Italy
Locked Pro Plan feature


Side Hustles

About me

Alongside being an avid music lover and connoisseur in my spare time, I’ve garnered 7 years of experience in digital and social media marketing. In my current role as Influence Marketing Manager at We Are Social, I'm responsible for developing branded activities and campaigns which include the involvement of third parties such as talents, content creators, influencers, media partners, communities, etc. Agency Unit: Strategy / Media & Distribution

Locked Pro Plan feature


  • Digital Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Client Service
  • Experiential Marketing
  • Project Management

Companies I’ve worked with

  • We Are Social

    We Are Social

    • Advertising
  • W


    • S

      Simmetrico Network

      Work history


      Influence Marketing Manager

      We Are Social

      Mar 2019
      • Milan, Italy
      • Full Time
      • Leading a unit in charge of executing branded partnerships and influencer marketing activities across multiple platforms. Scouting and identifying talents and media partners for all the agency's clients. Spreading insights on the influencer marketing scene within the Agency, through knowledge sharing. Using analytical tools to uncover strategic insights and set KPIs aimed at measuring the impact.


      Account Manager

      We Are Social

      Sep 2015 - Mar 2019
      • Milan, Italy
      • Full Time
      • Leading a team of 5 to develope marketing campaigns across multiple platforms, designed to create social engagement around key shows and Netflix brand. Managing and executing influencer strategies to amplify branded content. Using social research and analytical tools to uncover strategic insights and measure impact. Main projects: Salmo for Narcos Mexico: Sparare Alla Luna music video 2018, Netflix Pride Campaign 2018, Suburra La Serie Launch Campaign 2017, Narcos Parla Come El Patron 2016, Netflix Italy Launch 2015. Rewards: Cannes Lions Silver, Entertainment 2016 | ADCI Awards Gran Prix 2016 | Clio Awards - Gold / Brand Partnerships & Collaborations


      Digital Strategist


      Feb 2013 - Sep 2015
      • Milan, Italy
      • Full Time
      • Part of Wunderman's strategic department, I was managing local integrated Social Media Marketing campaigns supporting Social Media teams on Wunderman's main clients (Nokia, Microsoft, Land Rover) and new businesses.


      Production Assistant

      Simmetrico Network

      Dec 2011 - Dec 2011
      • Baku, Azerbaijan
      • Freelance
      • I managed logistic and step-by-step production activities for the Zaha Hadid Center Opening Ceremony in Baku