A university group project.
My role: Copywriting & Planning
The homeless charity Shelter asked us to create a fund-raising fitness event that can be completed any time at any location; complementing their current 'Rush' challenges. We came up with 'Pass the Baton - A Virtual Relay Race - Travel How You Like In The Time You're Given'.
This is a platform that allows users to collaboratively raise money by covering as much distance as they can or want; the more distance covered, the more money raised. Teams of 7 are formed with each member having 24 hours to complete their distance, raise their sponsors and pass the baton onto the next member. Therefore, each team has a week to complete. The team members share the distance they cover on social media to attract sponsors. Progress shared on social media can generate healthy competition between teams participating which can encourage others to get involved.
The concept also has room to be adapted on a corporate level; e.g. each branch creates a team and at the end of the week they move on to another branch. Competition and donations can be generated nationally. Similarly with schools - each child completes a chosen activity with their parents/family sponsoring them. All sponsors are collated at the end of the week and donated, then the baton is passed to the next local school.