Past & Found Studio creates contemporary art pieces that are pared down, thus celebrating the found photographs at their heart.
With this in mind, we went through dozens of possible names, referring the passing of time, art vocables and extensive research into the pieces themselves. The chief criteria was to make sure it would fit with the range of the studio's creations, from the minimalist Peak to the humourous This way.
Past & Found ended up being just the right balance of straightforwardness and intrigue, while encapsulating the process of the artists behind the studio, which consists in collecting vintage photographs from all over the world into an archive, from which artworks emerge.
Similarly, the logotype is a bold typographic approach, in turn resolutely modern and harking back to the 70s and 80s, the golden age of analog photography.