We curated a team to help deliver this brand not just in design, but in execution. We worked alongside REQA on signage, wayfinding and spatial design, ensuring that our concepts and ideas could come to life in the physical space. AM Light Co were brought in to create the brand’s imprint on Belfast’s iconic Dublin Road, standing out in an area on the precipice of total regeneration.
We worked with Elyse Kennedy to capture the stunning studio space and signage, delivered natural headshots and team photos with Kalie Reid, and collaborated with filmmaker Robbie Donaldson to capture the story of Paste.
We sourced scrubs from Figs, created bespoke staff uniforms alongside Material Goods Co, got furniture from local favourite Maven and partnered with McGowans on all print materials – so everything the customers see or touch has brand identity at the forefront.
The world-class care and attention to detail offered by Paste’s dental professionals is matched in a brand identity ready to launch in more cities, with more studios and more treatments.
Paste Dental is the changing face of dentistry. And it’s smiling.
Full case study: https://hundredstudio.co.uk/work/paste-dental