Patagonia & Friends
I was assigned to review the SS20 collection from Patagonia combined with new arrivals from brands such as Carhartt, Polar Skate Co., New Balance and Nike SB. Feature photo was taken by the in-house Flatspot photography team.
Full article available here: www.flatspot.com/blogs/blog/patagonia-friends
2020 is the year of the Regenerative Revolution for Patagonia. Known since the brands inception in 1973 as sustainable pioneers, they have made a bold statement with their first collection of this year and announced that ‘sustainability is not enough....we must also add something, give back and do good’. By this, they mean to reclaim land that has been lost, which is no mean feat. However, in true Patagonia style they never shy away from a challenge.
It’s now a given that many of Patagonia’s designs are constructed using recycled polyester, ECONYL and NetPlus which puts post consumer and ocean waste, that may have otherwise been sent to landfill or polluted the earth, to good use. With no compromise on quality or aesthetic for a finish that is difficult to set apart from conventional styles, Patagonia continues to set the mark for how we can produce new products in a conscious way that isn’t detrimental to the environment. Taking this one step further by asking themselves ‘How can we stop climate change with a t-shirt?’, a highlight of SS20 is the introduction of their lowest carbon footprint t-shirts to date. Alongside an array of practical jackets, insulating fleeces, summer shorts and heavy duty accessories.
In harmony with this vision, colour tones and print patterns for this season have been inspired by the Mississippi River Basin, an area at the heartland of America that is currently under threat from high levels of chemical pollution caused by industrial agriculture...
