www.louisehoney.co.uk
Make. Share. Connect.
I use my knowledge within design and confidence in technology to support independent designers, makers and business owners in presenting, selling and sharing their ideas online.
Hello! My name is Louise (Lou) Honey, I am a freelance ecommerce copywriter and content consultant specialising in apparel and lifestyle. I support businesses in creating content with longevity.
Specialising in apparel and lifestyle, I follow a holistic approach to content creation and am influenced by themes of design anthropology. When done so consciously, I view consumerism as a positive exchange in human connection.
Having worked within almost every stage of apparel production, from research and design, construction and styling, in-store marketing and customer service, I understand the full picture of what it takes to bring a product to the consumer.
With this in mind, I provide support for business owners and individuals who, like me, are elevated by sharing items, services and ideas guided by nature and forward-thinking methods of design.
I work remotely in the UK and in Europe.
Projects
- OUBAS Knitwear: Advent Gift Guide 2021I create a digital gift guide for British knitwear company OUBAS Knitwear using online platform Hey Zine. I combined skills in Adobe Photoshop, Adobe Illustrator and copywriting. You can view the gift guide here: https://heyzine.com/flip-book/5cb39e58f2.html 'Set to be shared with you very soon, this year we have created our own digital OUBAS Advent Gift Guide to assist you in selecting special pieces for loved ones, or yourself this holiday season. Of course featuring pieces from our own col
- Artwork for SMALL-FOLK, TotnesI've been working with SMALL-FOLK since Autumn last year. One of my favourite things we have worked on together is creating a variety of seasonal campaigns that bring attention to holiday themes and select product groups. Owner Anna has a cracking eye for the most beautiful natural products for babies, children, kids and women with a strong emphasis on reducing waste and the removal of single use plastic through timeless clothing, accessories, footwear and homewares. I'm no professional illu
- Fallen Leaves: oB x Botanical InksI had the pleasure of working with Milly of oB and Babs of Botanical Inks to present a two-year in the making project; Fallen Leaves. I wrote the feature content as well as uploading each individual item to the ecommerce webstore, complete the unique product copy and an appealing layout that shared insight into the project. Celebrating the natural colours of the earth and appropriately released just a few days after autumn equinox, the result of the project is seven super special and one of a k
- Converse Case Study Pack : In Conversation with Sage Elsesser & Bobby De KeyzerAhead of the Converse ‘Case Study’ footwear capsule release on November 29th Flatspot caught up with Converse team riders Sage Elsesser and Bobby De Keyzer to discuss the design, functionality and inspiration behind the two footwear styles included within the collection. We were lucky to catch the duo during their whirlwind stop in London and not only did we gain a solid insight into how the project came to be, conversation also turned to art school, travel and life lessons. After writing a lis
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Work history
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Freelance copywriter and content consultantHN-Y
South West, UKFreelance
www.louisehoney.co.uk
Freelance ecommerce copywriting and content consultant services, focused towards brands and designers working within apparel and lifestyle.
I use my knowledge within design and confidence in technology to support independent designers, makers and business owners in presenting, selling and sharing their ideas online.
Increase your website traffic with website audits, informative product descriptions, newsletters and more.
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Copywriter & Content CreatorFlatspot
- Plymouth, United KingdomFull Time
Key Responsibilities:
- Produce well-structured, engaging and relevant product copy, feature and blog copy for both online stores
- Research and be aware of industry-related topics and brands relating to menswear, fashion, streetwear, lifestyle, skateboarding and future trends
- Ensure work meets SEO guidelines set by the company
- Propose new content ideas and briefs using self led research
- Be able to produce work to a given brief and meet tight deadlines
- Coordinate with photography departments for photo content when required
I use my knowledge of garment construction, textiles, design and the future of the industry to create relevant, engaging work that has successfully increased traffic to our main sites and social platforms. As both companies are operated by the same team, I alter my voice accordingly to suit our different skate, lifestyle and fashion driven customers. In addition to my writing I have also been the in-house stylist.
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Skills
- Copywriting
- Copywriting Editorial
- Content Creation
- Content Copywriting
- Research
- Graphic Design
- Sustainable Fashion
- E-commerce
- Adobe Photoshop
- Adobe Illustrator
Education
Bachelor of Arts (BA) Performance Sportswear DesignFalmouth University
- Falmouth, United Kingdom
BTEC ND Fashion TextilesArts University Plymouth
- Plymouth, United Kingdom