Patty&Bun | Cultural Marketing Strategy Tony Riff is a London based illustrator heavily influenced by pop culture, cartoons, and the weird and wonderful. With a love for creating characters who tread a fine line between being sweet and innocent or dark and sinister using a variety of different styles and dabbling in different mediums, ranging from water colours to spray paint and hand drawn typography. Photography by @henry_rich. This was one of my favourite shoots to direct, I wanted to capture the raw essence of everyday life and the normality of being at home in London to contrast and provide a base for Riff’s dream like, abstract illustrations. We celebrated the collab with a one-day exhibition of Riff’s work held at Patty&Bun Redchurch Street. Riff’s designs plastered the walls of the Shoreditch location as Patty & Bun DJ’s play music til late. A super limited amount of Patty&Bun x Tony Riff t-shirts were made available to buy on the night as well as a free burger designed by the artist himself!