Paul Smith x Gufram

Following the success of the Psychedelic Cactus carried out in collaboration with Paul Smith and launched at the Salone del Mobile, Gufram presents a new project with the British fashion brand, known for its creative spirit combining tradition and innovative design. In the Psychedelic Cactus, the soft coat stand released as only 169 limited edition pieces, the irreverence of Gufram and the unmistakable talent of Paul Smith have given rise to an explosion of psychedelic color effect, a blend of bright and brilliant colours which are the signature of Paul Smith. This new partnership strengthens the affinity between the two brands, true “children of the Seventies”, able to design pieces with a unique aesthetic uniting the most eclectic cultural references, creating uncommon and unusual combinations. I was fortunate to have had the chance to collaborate with both of these iconic powerhouse brands to create this photograph in celebrating the Paul Smith x Gufram collaboration.

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