Jonny Hyland

Jonny Hyland

Senior Creative Buyer, Product Developer & Project Manager (Fashion, Music and Design Brand Partnerships, Licences & Special Projects)London, United Kingdom
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Jonny Hyland

Jonny Hyland

Senior Creative Buyer, Product Developer & Project Manager (Fashion, Music and Design Brand Partnerships, Licences & Special Projects)London, United Kingdom
About me
A passionate, enthusiastic & accomplished Senior Creative Buyer, Product Developer and Project Manager specialising in Fashion/Music/Art & Design product curation, Brand Collaborations, Licences & Special Projects. Creating unique branding perspectives through product innovation, collabs, curation & special limited edition projects. Including product innovation & project managing partnerships, licenses & special projects with: Warner Music/ Live Nation (Led Zeppelin), Leica Cameras Germany, Universal Music / Concorde (R.E.M.), David Bowie, Mercian Cycles, Rapha, Cinelli Italy, Kask, GlobeTrotter, Anglepoise, Blitz Magazine (Iain Webb), KASK cycling, Camelbak, Grace Coddington (Phaidon), Gufram, David Bailey, Alien Workshop, Hingston Studio ( Nick Cave / Chemical Brothers / Massive Attack) Dover Street Market, amongst others. Over 14 years of experience in Buying as Senior Creative Buyer for global luxury retail / E-commerce at renowned British fashion house, Paul Smith. Sourcing and curating the creative product selections for 60+ International Paul Smith retail stores, Global E-commerce, Franchises, Concessions (including Dover Street Market & Bergdorf Goodman) Also Pop-Up branding projects ( / Brown’s Hotel / Salone del Mobile) Experienced in categories including: Men’s & Women’s Accessories / Jewellery / Interiors, Home & Lifestyle / Art / Books / Luxury Gifting & Stationery / Music Merchandise/ Electronics & Toys/ Antiques & Furniture
Projects credited in
  • Hello, My Name is Paul Smith
    Hello, My Name is Paul SmithThe Design Museum held an exhibition which ran from November to June, which referenced Paul Smith’s influences and fashion designs. The book and exhibition offered fans an immersive insight into his world. The book is their best selling catalogue to date
  • Paul Smith Exhibition
    Paul Smith ExhibitionIn 2014 the Design Museum held an exhibition to celebrate Sir Paul Smith’s career to date. It was the biggest ever at the museum bringing in the best part of 90,000 visitors. I worked on both the book and exhibition from concept and development to print and build.
  • Visual Merchandising/ Paul Smith Interiors
    Visual Merchandising/ Paul Smith InteriorsPhoto Credit: Egle Xiapin
  • The Illustrated Guide to Dyslexia and Its Amazing People
    The Illustrated Guide to Dyslexia and Its Amazing People'The Illustrated Guide to Dyslexia and Its Amazing People' is a beautiful and positive book about the challenges and strengths of dyslexia 'in not too many words'. Celebrating the Amazing People and the jobs they do... from a surgeon to a stuntman. Foreword by the wonderful amazing architect Richard Rogers. Available on Amazon, Paul Smith shops, Waterstones, The Wellcome Trust bookshop and all good bookshops!
  • The Rug Company
    The Rug CompanyFounded in 1997, The Rug Company are global leaders in luxury modern rugs. They combine the ancient art of rug making with contemporary design collaborations with the likes of Alexander McQueen, Vivienne Westwood and Paul Smith. The Rug Company approached Matter Of Form to help reposition the organisation as a luxury lifestyle brand to coincide with its 20th anniversary. They wanted to be able to offer a seamless, engaging experience to customers both on and offline. The website had to be brough
  • Tinker Tailor Soldier Spy
    Tinker Tailor Soldier SpyArt directed by Sir Paul Smith, we created Limited Edition screen-prints celebrating the release of Tomas Alfredson's 2011 film, Tinker Tailor Soldier Spy. The First Edition was designed and released for the premiere in the UK and was followed by a Second Edition for the film release in the US.
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Work history
    Paul Smith logo
    Paul Smith logo
    Senior Creative Buyer, Product Developer & Project ManagerPaul Smith
     - London, United KingdomFull Time
    Sourcing & curating multi-brand product selections for over 50 Paul Smith retail stores globally, Paul Smith E-Commerce (Luxury Lifestyle / Accessories / Art / Interiors/ Gifting) Product development for brand collaborations, special projects & licenses for Paul Smith retail, wholesale & franchise partners Creative buyer for the Paul Smith at Dover Street Market London
  • Buying
  • Buying Brands
  • Art Buyer
  • Fashion Buying
  • Retail Buying
  • Prop Buying
  • Buying Experience
  • Art Buying
  • Buying Management
  • Product Development
  • Product Innovation
  • Product Launch
  • Product Strategy
  • Collaboration
  • Brand Collaboration
  • Collaborations
  • Business Collaboration
  • Collaborating
  • Event Collaborating
  • Collaborative Design
  • Project Management
    Retail ManagementOxford Summer School
     - Oxford, United Kingdom
    Foundation in Retail Management Development
    Advanced Diploma of Screen and MediaQSFT
     - Brisbane, Australia