Peabody Pods – YCN Student Award

The idea behind Peabody Pods, is the community around the Peabody centre spaces. To create a sub-brand to celebrate the many cultures coming together in one place, to grow and learn collectively. To represent this, I created a pattern out of the Peabody logo, to apply across the sub-brand. The unity is represented in the circularity of the pattern, with the many colours inspired by London towns/places such as Brixton and Brick Lane, seen in their street art and other visuals such as street markets. Using these new bright colours from the pattern, I revamped the Peabody logo itself and then turned to giving the centres their own identity, whilst also being consistent throughout every centre. I applied the vibrant pattern to the interior of the centres to give the spaces the sense of unity and commonality but also some positive light into the already positive spaces.