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Peaky Blinders: Season 4

  • Rachelle Denton

How much impact can an influencer strategy really have on boosting the audience for a returning drama? Spoiler, I was nominated for a CANNES LION for this work. It was the most-watched drama of 2017 on BBC Two. The season average was 3.3M viewers with a peak episode volume of 3.6M for the finale — the biggest audience for an episode ever.

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    BBC Two

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