Rachelle Denton

Rachelle Denton

Global Social Media Channel DirectorLondon, United Kingdom
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Rachelle Denton

Rachelle Denton

Global Social Media Channel DirectorLondon, United Kingdom
About me
Rachelle is the Global Social Media Channel Director at The LEGO Group and has been in digital for 19 years, strategy for 11. She is a speaker and chairperson, mentors women in STEM.| Rachelle has been instrumental in working through pivotal digital strategy challenges (for brands like Warner Bros., Pottermore, Nando’s, ASOS and 10 Downing Street). She created the successful digital consultancy The Storm Collective, consulted for BBC Creative, and was a lead trainer for the BBC Academy.
Projects
  • Killing Eve - Season One
    Killing Eve - Season OneCreative briefing from insights developed through trends analysis of the US launch, through social listening data.
  • Shadwell Opera Digital Strategy
    Shadwell Opera Digital StrategyThis musical theatre charity had all the right components to become history making innovators, all they were missing was a creative strategy to help untangle their goals.
  • Peaky Blinders: Season 4
    Peaky Blinders: Season 4How much impact can an influencer strategy really have on boosting the audience for a returning drama? Spoiler, I was nominated for a CANNES LION for this work. It was the most-watched drama of 2017 on BBC Two. The season average was 3.3M viewers with a peak episode volume of 3.6M for the finale — the biggest audience for an episode ever.
Projects credited in
  • J.K. Rowling's Pottermore
    J.K. Rowling's PottermoreExtending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts. Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design. 9 million subscribers and 9 billion page views in first si
  • luther
    lutherBBC One & iPlayer
Work history
    LEGO Group logo
    LEGO Group logo
    Global Social Media Channel DirectorLEGO Group
    London, United KingdomFull Time
    T
    T
    Head of Creative StrategyThe Storm Collective
    London, United KingdomFull Time
    Co-Founder and Head of Creative Strategy, leading creative strategy and senior client stakeholder relationship development, and implementing partnerships with commissioners from major distributors, Heads of Brand and CMO’s. Clients include: Apple, Penguin Random House, BBC, PayPal, Tommee Tippee & Shadwell Opera
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Skills
  • Strategy
  • Marketing Strategy
  • Strategic Planning
  • Marketing
  • Social Media Marketing
  • Social Listening
  • Digital Marketing
  • Business Coaching
  • Influencer Marketing
  • Community Engagement
Education
    M
    M
    Mini MBAMark Ritson and Maketing week
     - London, United Kingdom
    U
    U
    Bachelor of Design (B.Des.) Graphic DesignUniversity of New South Wales
     - Sydney, Australia
Awards
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Social and Influencer Cannes LionCannes Lions International Festival of Creativity