Rachelle is the Global Social Media Channel Director at The LEGO Group and has been in digital for 19 years, strategy for 11. She is a speaker and chairperson, mentors women in STEM.| Rachelle has been instrumental in working through pivotal digital strategy challenges (for brands like Warner Bros., Pottermore, Nando’s, ASOS and 10 Downing Street). She created the successful digital consultancy The Storm Collective, consulted for BBC Creative, and was a lead trainer for the BBC Academy.
- Peaky Blinders: Season 4How much impact can an influencer strategy really have on boosting the audience for a returning drama? Spoiler, I was nominated for a CANNES LION for this work. It was the most-watched drama of 2017 on BBC Two. The season average was 3.3M viewers with a peak episode volume of 3.6M for the finale — the biggest audience for an episode ever.
Projects credited in
- J.K. Rowling's PottermoreExtending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts. Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design. 9 million subscribers and 9 billion page views in first si
Head of Creative StrategyThe Storm Collective
London, United KingdomFull Time
Co-Founder and Head of Creative Strategy, leading creative strategy and senior client stakeholder relationship development, and implementing partnerships with commissioners from major distributors, Heads of Brand and CMO’s. Clients include: Apple, Penguin Random House, BBC, PayPal, Tommee Tippee & Shadwell Opera
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- Marketing Strategy
- Strategic Planning
- Social Media Marketing
- Social Listening
- Digital Marketing
- Business Coaching
- Influencer Marketing
- Community Engagement