J.K. Rowling's Pottermore
Extending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts.
Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design.
9 million subscribers and 9 billion page views in first six months
Global launch success and award winning, recognised as ‘publishing’s Beatles moment’