J.K. Rowling's Pottermore

  • James Deeley
  • Rachelle Denton

Extending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts. Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design. 9 million subscribers and 9 billion page views in first six months Global launch success and award winning, recognised as ‘publishing’s Beatles moment’

J.K. Rowling's Pottermore by James Deeley
J.K. Rowling's Pottermore by James Deeley
J.K. Rowling's Pottermore by James Deeley
J.K. Rowling's Pottermore by James Deeley
J.K. Rowling's Pottermore by James Deeley
J.K. Rowling's Pottermore by James Deeley

James Deeley
Senior brand and customer experience strategy consultant
Rachelle Denton
Global Social Media Channel Director