J.K. Rowling's Pottermore

Extending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts. Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design. 9 million subscribers and 9 billion page views in first six months Global launch success and award winning, recognised as ‘publishing’s Beatles moment’

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James Deeley
Creative strategy and customer experience design