James Deeley

James Deeley

Creative strategy and customer experience designLondon, United Kingdom
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Pip Jamieson
Alan Firmin
Raphael Boamah-Asare
James Deeley

James Deeley

Creative strategy and customer experience designLondon, United Kingdom
About me
I’ve been creating multi-channel digital experiences, content and campaigns for twenty years for some of the worlds biggest and most iconic brands, creating solutions through the right ideas, at the right time, for the right audience.
  • J.K. Rowling's Pottermore
    J.K. Rowling's PottermoreExtending the appeal of the Harry Potter books to a new generation and acting as a legacy for existing fans. The unique experience enabled audiences to ‘live’ the story and ‘become a magical student’ at Hogwarts. Co-founder and creator of brand experience strategy, creative direction and design from pitch to book two, providing social, CRM community and channel strategy. Including personalisation, gaming and interactive feature design. 9 million subscribers and 9 billion page views in first si
  • Berkeley Group: innovation programme
    Berkeley Group: innovation programmeWorking with luxury global property developer Berkeley Group since 2017, bringing design thinking and collaborative innovation techniques to help mentor internal teams to discover, design and present new commercial ideas. Continuous internal ‘academy’ programme of workshops using teams from across the business by introducing design thinking led tools and techniques. Supported each team in developing a business case for further investment to senior board sponsors. Over 50% of proposals are in a
  • Bentley Motors: digital campaign strategy
    Bentley Motors: digital campaign strategyWorking closely with Bentley Motors to define insight driven digital strategy and CRM programmes ahead of the 2019 brand centenary by designed the campaign customer experience strategy including the channel, content, asset and data strategies. Worked closely with the client internal teams to shape the company approach to content, CRM and social, and defined the foundation to communications planning, editorial control and luxury audience segmentation for brand campaigns and for centenary commun
  • Lexus RX: launch campaign
    Lexus RX: launch campaignLaunching the updated Lexus RX across Europe through a campaign to reinvent a motoring icon for today's tastes, looking into the car itself for inspiration. Digitally providing a heart to the campaign and destination for search, marketing, social, PR and media, by harnessing and continuing the above-the-line campaign in a solution that enabled consumers to make decisions that shape their view of ‘The Life RX’, and creating a unique immersive virtual reality exploration and mobile app of the car
  • Lexus NX: launch campaign
    Lexus NX: launch campaignLaunching the new Lexus NX throughout Europe with a campaign that needed to capture the attention of a new audience, and change people's perceptions of the Lexus brand. A number of groundbreaking digital interactions showcased the unique design, and driving experience designed round the campaign positioning: creating immersive experiences that enabling customers to bring the campaign theme to life and enter the world of 'striking angles'. The solution delivered a tightly integrated campaign bu
  • Channel 4: Utopia
    Channel 4: UtopiaThe award winning digital experience to support the first series of Channel 4’s conspiracy TV drama ‘Utopia’. Intended to unsettle and challenge and designed to gradually reveal themes raised in the drama. Building a social fan base before and during transmission and progressively distributed content during broadcast for high social live engagement and interaction Award winning digital campaign, including of 2013 Grand Prix DADI and BIMA Entertainment awards. 2013
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Work history
    Critical Mass logo
    Critical Mass logo
    Group Strategy DirectorCritical Mass
    London, United KingdomFull Time
    Global strategy lead for luxury automotive account, shaping brand position and future vision for multi-channel customer experience strategy across digital, in-store, and in vehicle in partnership with senior client management. Initiating and developing brand multi-sensory omni-channel strategy, sonic branding, service blueprint, loyalty programme definition and product launches.
    Creative Strategy ConsultantFreelance
     - London, United KingdomFreelance
    Strategy and planning, experience design, creative direction and concepts. Working with clients to turn business objectives into strategic customer experiences and designs.
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  • Strategic Planning
  • Strategy Consulting
  • Campaign Strategy
  • Content Strategy
  • Creative Stragegy
  • Digital Strategy
  • Experience Design
  • Experience Strategy
  • Customer Experience
  • Business Transformation