Lexus RX: launch campaign

Launching the updated Lexus RX across Europe through a campaign to reinvent a motoring icon for today's tastes, looking into the car itself for inspiration. Digitally providing a heart to the campaign and destination for search, marketing, social, PR and media, by harnessing and continuing the above-the-line campaign in a solution that enabled consumers to make decisions that shape their view of ‘The Life RX’, and creating a unique immersive virtual reality exploration and mobile app of the car and its ambitious design. 2015-2016