MC

Matt Clark

Head of User ExperienceManchester, United Kingdom
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Zosia Mikucka
Sanya Jenkins-Johnston
MC

Matt Clark

Head of User ExperienceManchester, United Kingdom
Projects credited in
  • Lexus RX: launch campaign
    Lexus RX: launch campaignLaunching the updated Lexus RX across Europe through a campaign to reinvent a motoring icon for today's tastes, looking into the car itself for inspiration. Digitally providing a heart to the campaign and destination for search, marketing, social, PR and media, by harnessing and continuing the above-the-line campaign in a solution that enabled consumers to make decisions that shape their view of ‘The Life RX’, and creating a unique immersive virtual reality exploration and mobile app of the car
  • ASICS Product Advisor
    ASICS Product AdvisorConcerting and designing an in-retailer product advisor interactive installation by harnessing brand expertise to discover perfect training products based on customer emotive goals and objectives. Offered a personalised approach to a digital experience integrated n the physical retail environment, based upon insights into shopper behaviour. Used a variety of connected technologies and devices and installed in flagship stores throughout Europe, with a portable version for use at sponsored event
  • Lexus NX: launch campaign
    Lexus NX: launch campaignLaunching the new Lexus NX throughout Europe with a campaign that needed to capture the attention of a new audience, and change people's perceptions of the Lexus brand. A number of groundbreaking digital interactions showcased the unique design, and driving experience designed round the campaign positioning: creating immersive experiences that enabling customers to bring the campaign theme to life and enter the world of 'striking angles'. The solution delivered a tightly integrated campaign bu