ASICS Product Advisor

Concerting and designing an in-retailer product advisor interactive installation by harnessing brand expertise to discover perfect training products based on customer emotive goals and objectives. Offered a personalised approach to a digital experience integrated n the physical retail environment, based upon insights into shopper behaviour. Used a variety of connected technologies and devices and installed in flagship stores throughout Europe, with a portable version for use at sponsored events. 85% full experience completion rate against a target of 50% and 40% use by store visitors against a target of 10%. 2014