ASICS Product Advisor

Concerting and designing an in-retailer product advisor interactive installation by harnessing brand expertise to discover perfect training products based on customer emotive goals and objectives. Offered a personalised approach to a digital experience integrated n the physical retail environment, based upon insights into shopper behaviour. Used a variety of connected technologies and devices and installed in flagship stores throughout Europe, with a portable version for use at sponsored events. 85% full experience completion rate against a target of 50% and 40% use by store visitors against a target of 10%. 2014

ASICS Product Advisor by James Deeley
ASICS Product Advisor by James Deeley
ASICS Product Advisor by James Deeley
ASICS Product Advisor by James Deeley

James Deeley
Senior brand and customer experience strategy consultant
MC
Head of User Experience