ASICS Product Advisor
Concerting and designing an in-retailer product advisor interactive installation by harnessing brand expertise to discover perfect training products based on customer emotive goals and objectives.
Offered a personalised approach to a digital experience integrated n the physical retail environment, based upon insights into shopper behaviour.
Used a variety of connected technologies and devices and installed in flagship stores throughout Europe, with a portable version for use at sponsored events.
85% full experience completion rate against a target of 50% and 40% use by store visitors against a target of 10%.