pee in a pot

in recent years there has been a decline in the number of women getting their cervical screening. ages 25 to 29 have had the largest decline with 1 in 3 women skipping their cervical screening. pee in a pot is the first at home smear kit. it is designed for ages 24 to 28, to ensure that once they have completed that first screening, they know how easy it is to be checked. the user simply orders a pee in a pot test kit online. the kit then is posted, they wee in the sample pot, and then either send it back in the post or drop it off at their local doctors. pee in a pot will then send you a letter with the results. the tone of voice and visual language is designed to highlight the quick and easy nature of the product itself, it’s just a wee after all! the visual language and use of casual ‘big sister’ language creates a talking point, to normalise cervical screening in women and to break down the stigma.