Pegg
Brand Strategy - In partnership with Slack, cloud accounting software leaders, Sage, were looking to launch new admin bot, Pegg.
A smart assistant that allows users to track expenses via their chosen messaging app. Pegg removes the complexities and enables entrepreneurs to manage finances through conversation.
By digitising information at the point of capture, it takes away the pain from receipts and expenses, eradicating the need for paper and data entry.The brief was to create an identity that worked well in the start-up community as well as feeling at home alongside the well-established Sage suite. It was imperative we created something that not only made sense for day-to-day users but was also a working verb.
Pegg fufilled this brief as something young, unique, usable whilst retaining a distinct personality of it's own.Primarily for online use it was also designed for offline events, such as Sage Summit, which attracted 15,000 visitors in Chicago in late July.