PELOTON BIKE

As a recent win for Firstborn and with the brand’s goal of selling 200K Bikes before years end, the Peloton briefs came rolling in. Firstborn brought me on for multiple, robust holiday briefs—1 platform campaign with 7 additional promotional campaigns attached. Intrigued by the turnaround challenge and excited by the work, I happily brought my conceptual abilities, experience with content library creation, production knowledge, and leadership skills to the team. To fulfill the creative deliverables for these future promotional campaigns, the platform campaign shoot needed to be approached from the lens of building a content library. Each sub-campaign focused on a specific promotional message and had its’ own visual aesthetic. Not only were they versioned for US and Canada markets, each campaign also consisted of over 200+ digital/social, video/static assets—3 (:15’s), 2 (:06’s), Dynamic YouTube, Facebook carousels, Instagram stories, posts, native displays, and banners. We shot on location, in Vancouver. Creative Role / Creative Director, Creative + Art Direction, Director, Concept, PrePro + Post, Design, Script Writing