PelviFly - telemedicine
About 30% of women suffer from pelvic floor muscle dysfunction*, which becomes a serious health problem over time. PelviFly is a femtech (accelerated in Google Startups) startup that allows you to train your pelvic floor muscles effectively. Based on the messages strengthening the positive side of femininity (body-positive, self-care, self-love), we have developed the brand's visual identity across social media channels: visual setting and 'tone of voice' communication.
The PelviFly solution consists of a device and applications.
Training is done by means of games. By activating the pelvic
floor muscles, the user controls a butterfly visible in the
application, a rocket in space or turns on the lights on the
next floors of the Empire State Building.