Pentatonic x London Design Festival

  • Shareen Alder

Challenge: Launch a radical, complex new brand based on recycled materials, furniture and accessories; make it understandable, relevant and essential to global media interested in sustainability. Solution: We introduced the Pentatonic mission to global media through briefings and founder interviews, illuminated by still and moving assets that brought the concept of the circular economy to life. Our brand strategy was worldwide and definitive, inspiring new ways of thinking about waste and sustainability. We targeted specific consumer groups and media outlets via a series of compelling experiences, image moments and collaborations Partnerships and event appearances included The London Design Festival, Design Frontiers, at Somerset House.