THE BRIEF: To promote the new Peppa Pig ‘Fun & Games’ Nintendo DS and Wii game across different platforms.
THE SOLUTION: 'Play with Peppa' was devised and I produced a range of marketing collateral including:
• 20 second TV spot and printed advert campaign
• A range of press ads and sales materials
• An interactive website with monthly competitions, offers, online games, downloads and videos – www.playwithpeppa.co.uk