About me
As a concept-driven, smart-thinking, highly-experienced hybrid Art Director & Designer I enjoy developing and exploring ideas for my clients, creating simple narratives which talk to the right people. I have worked on hundreds of integrated projects for high-profile, global clients across sectors including automotive, education, entertainment, film, FMCG, finance, gaming, global travel retail, luxury, non-profit, retail and technology both above and below the line. From digital apps, Nintendo games & graphic novels, to knitted socks, branded ice-cream vans & bespoke teapots, I have worked end-to-end from conception to the finished product.
I’ve worked with writers, planners, illustrators, and photographers, and I’ve led creative teams, designers, developers and studios. I believe that creativity thrives in passionate teams where good ideas can be executed well. I love to get inside the brief and get my hands dirty, bringing sound, single-minded thinking to the message. A few projects can be seen in the recent work section, but here are far too many to be listed in total.
My achievements include co-founding Lavish Creative, an advertising & marketing agency with staff of 20+ in Piccadilly Circus that ran for 7+ years servicing global clients including BBC, ITV, Monster, NBC Universal and Wall Street Journal among others. Being absolutely instrumental in engaging, winning and keeping every client for the agency, this gave me the business acumen required to fully understand the impact of creativity and productivity on a firm’s bottom-line.
I now run a flexible limited company with talented collaborators and am available to work on or off-site anywhere in the UK, Europe and the USA.
Projects
- MAKE IT FRESHCLIENT: SAGATIBA THE BRIEF: Create a range of consumer facing promotional materials showcasing the new way to drink Sagatiba Brazilian cachaça – a shot of Sagatiba mixed with tropical fruit juices. THE SOLUTION: ‘Make it Fresh’ – using highly saturated fruit imagery we created a range of bar-top POS encouraging customers to ask for a ‘Sagatiba Fresh’. POS included: • 3D strut cards • Bar-top leaflets • Promotional cartons • Posters • Bottle neck tags • Menu cards • Social media credit cards • Airport gift bags Printing techniques included spot varnish and aroma-ink making the POS smell of fresh mangos, oranges and lemons.
- PEPPA PIG INTEGRATED CAMPAIGNCLIENT: E1 Entertainment THE BRIEF: To promote the new Peppa Pig ‘Fun & Games’ Nintendo DS and Wii game across different platforms. THE SOLUTION: 'Play with Peppa' was devised and I produced a range of marketing collateral including: • 20 second TV spot and printed advert campaign • A range of press ads and sales materials • An interactive website with monthly competitions, offers, online games, downloads and videos – www.playwithpeppa.co.uk
- YOUR BUBBLE iOS & ANDROID APPBRAND & MOBILE APP CREATION Client: Your Bubble Ltd. THE BRIEF: Create a new brand and design an app for a new 'event based social media' iOS and Android app. THE SOLUTION: The logo, full brand book and over 250 app screens were created and story-boarded, along with full site-map, wireframes and animations.
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Projects credited in
- 5 Art Directors talk inspiration and what's exciting them about the Creative IndustriesThe third in a three–part mini series in partnership with our friends at Squarespace8
Work history
Art Director
London, United KingdomFreelance
Art Director & Designer
London, United KingdomFreelance
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Skills
- Advertising
- Art Direction
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- Branding Identity
- Concept Boards
- Digital Campaign
- Creative Art Direction
- Pitch Documents
- Artworking Retouching