PepsiCo - Food for Good Initiative

In the US, one in five children struggles with hunger, because of a lack of access to affordable nutritious food. Some employees at Pepsico decided to start the Food for Good Initiative, to increase access to nutritious food for US families in need. This animation was commissioned to introduce this initiative and its mission. The overall idea was to show the link between children's imagination, creativity and nutritious food that is necessary to fuels their dreams.