Guillaume Le Roux

Guillaume Le Roux

Director, Designer & Motion Graphics ArtistLondon, United Kingdom
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Guillaume Le Roux

Guillaume Le Roux

Director, Designer & Motion Graphics ArtistLondon, United Kingdom
About me
I help studios, production companies, agencies and all sorts of clients, big or small, to solve creative and visual problems. I have strong affinities with projects around social and environmental issues, so if you are involved in any field that tries to make the world a better place, I already want to hear about what you do! I always try to approach animations with conceptual illustrations, intelligent metaphors, or put it simply, by suggesting things rather than visually assaulting someone!
  • Penal Reform International - Mandela Rules
    Penal Reform International - Mandela RulesPenal Reform International was looking to create an animation about the Nelson Mandela Rules, to explain what they are and how they will change conditions for prisoners, and prison management. Tasked to come up with the visual direction, I used a lot of metaphors, playing with positive and negative space, to suggest different scenarios around prisoners treatment. The use of colours strokes along the animation represents all the positive aspect that the Nelson Mandela Rules have put in place over
  • PepsiCo - Food for Good Initiative
    PepsiCo - Food for Good InitiativeIn the US, one in five children struggles with hunger, because of a lack of access to affordable nutritious food. Some employees at Pepsico decided to start the Food for Good Initiative, to increase access to nutritious food for US families in need. This animation was commissioned to introduce this initiative and its mission. The overall idea was to show the link between children's imagination, creativity and nutritious food that is necessary to fuels their dreams.
  • MSC - From Ocean To Plate
    MSC - From Ocean To PlateThe Marine Stewardship Council commissioned Nice and Serious to create an animation that highlights the importance of trust when it comes to fish traceability, behind that simple question: "Do you know where your fish comes from?"
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Work history
    Freelance Director, Designer & Motion Graphics ArtistGuillaume Le Roux
    London, United KingdomFreelance
    Nice and Serious logo
    Nice and Serious logo
    Art Director - Motion Graphic DesignerNice and Serious
     - London, United KingdomFull Time
    Design - Animation - Direction, for multiple charities, NGOs and corporate clients working in sustainability
  • Cinema 4D
  • After Effects
  • 2D Animation
  • 3D Animation
  • Design
  • Illustration
  • Art Direction
  • Direction