The Marine Stewardship Council commissioned Nice and Serious to create an animation that highlights the importance of trust when it comes to fish traceability, behind that simple question: "Do you know where your fish comes from?"
Credits
Agency: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Direction: Luke Marsh, Guillaume Le Roux
Storyboard: Marylou Faure
Design & Animation: Guillaume Le Roux, Luke Marsh
Sound Design / Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Callum Cameron