We were asked to make an integrated campaign showcasing the intrinsic link between the brand and Italy.
Celebrating the taste and the ingredients, from the premium Nostrano dell'Isola maize to the citrus aroma and the Prosecco gold hue. Bringing to life the effortless style of Italy, collaborating with a team of incredible creatives such as director Ivan Olita and sound designer Gianluca Andreucci
Our main objective was to drive consideration & trial amongst our core audience by strengthening Peroni Nastro Azzurro growth drivers of High Quality and Great Tasting. Our approach was to deep-dive into Peroni brand story to identify attributes to hero and translate into humanized benefits relevant to our audience. The idea was to literally invite our audience into Peroni’s world, building to a celebration that brings to life what makes Peroni, and its drinkers, so unique.
