Persil - Powergems Launch

Persil had just launched their new Powergems product, boasting triple power to remove stains, care and freshen. With a whole OOH campaign being launched, Undertone UK were briefed to concept and design a mobile only ad, to engage customers and showcase the true power of their new product. Having full vision and control over the art direction of the digital ad, I designed a game, where the user can simply tilt their device, to move a dirty shirt into the path of the Powergems to clean it. A simple yet effective gamification element, that proved effective with a high engagement percentage. Agency: Undertone UK