PERSONA Collection I: Joyous Apocalypse

Shot the campaing for Persona's inaugural collection of hoodies inspired by Egon Schiele’s striking portraits painted just as the Austrian empire began to crumble. The visuals are printed Direct to Garment, with a carefully selected color combination hand painted on top. For the photoshoot, I was creatively inspired by James Turrell, and the oranges that grow in my hometown of Valencia, Spain.