Personal Best Records: Tear council
In 2014 former Van She band members Michael di Francesco aka Touch Sensitive and Matt Vanschie joined forces to introduce a new project Tear Council, the duo teamed up with Personal Best Records to release their new music.
STRATEGY
- Work alongside our PR agency to announce project and debut single "Anywhere" across media outlets in Australia
- Utilise pre-existing relationships to secure new opportunities
- Manage PR & blogger outreach in-house for international media outlets
- Deliver social media campaigns targeting Australian music fans and
- Highlight any international markets that have a growing fan base for the label and target ads to music fans in these locations.
- Highlight international markets with a fanbase for Touch Sensitive and/or VanShe
RESULTS
- Both Tear Council singles "Anywhere" and "My Car" received national radio airplay in Australia across FBi radio and Triple J
- The music video accompanying the debut single "Anywhere" gained 200K+ views on YouTube and the song received 153K+ plays on Soundcloud
- The 2nd single "My Car" received 140K+ plays on soundcloud and 83K+ video views on Youtube for the accompanying music video.
- "Anywhere" was used for Paco Rabanne's Black XS ad campaign featuring Sky Ferreira in Brazil, France and a number of other European markets
- Media coverage secured with THUMP, TheMusicAU, EDM Spain, LaGaSta Greece, Tracasseur SE
