Personal Branding

Producing logos and assets for use on social media, to promote my own practice. I was inspired by gradient raster textures, pastel colours, positive affirmations and vector diagrams- to represent my personality and design aesthetic. I wanted my designs to radiate positivity and warmth- and incorporate delicate details that added depth. I created shapes such as 'orbs' and 'sparkles' using Adobe Illustrator, and made layers of Grain Textures and Freeform Gradients based on my initial research. I created variations of my final logo for my Behance banner, Instagram profile picture and business cards. These work in different scales and specifically fit the proportions required for social media platforms.