Pet Peeves

Brief: Educate owners that sometimes they don’t understand their pet as much as they think they do. Campaign: A stand-up comedy series with a talking cat and dog, voiced by Russell Kane, revealing a few home truths about pets that owners may not like to hear, but would benefit them and their pets in the long run. This online campaign was hosted on YouTube, and had lots of other additional content including a microsite, memes and gifographics (aka animated infographics).