An award winning, ambitious and curious creative with a head for story telling, problem solving and challenging perceptions and behaviour through ideas that consumers want to consume.
Being aware of the speed at which trends constantly change and develop ensures that I always craft fresh and inventive ideas - from the concepting stage right through to the execution.
Projects
- Lidl on WasteFood waste. We’re all guilty of it. In fact, over £10bn worth of food is thrown away by UK households every year. And so Lidl on Waste was born. An app built to encourage people to cook delicious food at home using their groceries that have nearly expired without having to buy anything new. Reducing food waste whilst saving money? #Winning
- Pet PeevesBrief: Educate owners that sometimes they don’t understand their pet as much as they think they do. Campaign: A stand-up comedy series with a talking cat and dog, voiced by Russell Kane, revealing a few home truths about pets that owners may not like to hear, but would benefit them and their pets in the long run. This online campaign was hosted on YouTube, and had lots of other additional content including a microsite, memes and gifographics (aka animated infographics).
- NTAS x Inside SliceBrief: Create exclusive social content for fans on British TV’s biggest night in of the year. Campaign: And so, the ‘Inside Slice’ was born. Hosted by award-winning comedian and actor Jenny Bede, the Inside Slice brought reactive content direct from the NTAs red carpet to the Domino’s UK social channels. The Inside Slice content became the most viewed Instagram Stories on the Domino’s UK channel to-date.
- Hi-Lo TurkeyBrief: Turn the super mundane jobs into something fun Campaign: How do you turn the boring task of buying a Christmas turkey into something fun I hear you ask? Turn it into a Facebook Live for the chance to win £5,000, of course! We created Hi-Lo Turkey, led by Virgin Games’ vampire character, Vlad. Viewers had to guess whether the turkey on the scales weighed higher or lower than the previous one for the chance to win. The player with the longest streak won. Also featuring turkey trivia, vamp
- SM>RT WHEELSBrief: Raise awareness for MORE TH>N’s black box insurance for young drivers. Drive safer, get money off, simple. Campaign: An addictive 16-bit driving game. Rather than the typical drive-like-a-maniac car game, SM>RT WHEELS got users to drive as safely as possible. Collect coins, keep to the speed limit and most importantly, let the grannies cross the road! The campaign was supported by social (dark and native), CRM and website.
- Dom JuanBrief: Increase sales on Valentine’s Day, one of Domino’s biggest sales days of the year Campaign: Valentine’s Day is all about those who are loved up, but what about those who are single? Introducing the UK’s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova. Launching in Tinder on the days leading up to Valentine’s Day, singles matched with him in order to start a conversation of ‘cheesy’ or ‘doughmantic’ chat-up lines to try on their real matches, and hopefully find true love
Work history
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Creative Copywriter(Various)
London, United KingdomFreelance
Concepting and writing copy for brands such as Universal, Vodafone (Voxi) and at agencies such as TMW and We Are Social
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CopywriterVCCP Kin
- London, United KingdomFull Time
Clients: MORE TH>N, Domino’s UK & ROI, easyJet, Cadbury, Nationwide, Virgin Games, O2 & DNRC.
Achievements include: Campaign New Thinking winner 2018: The Chatbot - Domino's
Chime winner 2018: Most Effective Use of a Small Budget - Domino's
Digital Nationwide Building Society pitch win
Creating MORE TH>N’s most successful social post of 2017
Respond to briefs via concepting and creating original content ideas
Lead on social/digital campaigns for various brands, campaigns and pitches
Collaborate with different teams across the partnership to creatively develop, amplify and strategise briefs
Curate and compile daily social/digital/industry news round-up
Skills
- Concept
- Copywriting
- Art Direction
- Ad Campaigns
- Ad Copywriting
- Ad Concept
- Idea Generation