Brief: Increase sales on Valentine’s Day, one of Domino’s biggest sales days of the year
Campaign: Valentine’s Day is all about those who are loved up, but what about those who are single? Introducing the UK’s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova. Launching in Tinder on the days leading up to Valentine’s Day, singles matched with him in order to start a conversation of ‘cheesy’ or ‘doughmantic’ chat-up lines to try on their real matches, and hopefully find true love in the process.
We made Campaign’s Ad of the Day #JustSayin’.
Plus, sourced the one and only internet sensation, Cian Twomey, one of the biggest influencers around with nearly 1m followers on the Gram, and over 5m followers on Facebook.
We also won Campaign’s New Thinking Awards 2018 for the Chatbot category.
PS, I did the social amplification including a blog post (yes, they still do exist) which I thought was pretty funny, take a look.