I am an Aussie-born, award-winning art director and visual communicator, currently looking for a role in London.
I am experienced in 360 TTL campaigns, have worked on numerous TVCs, OOH campaigns, B2B, B2C, experiential and brand activations, right down to the good ol' digital campaigns. I've even redesigned front-of-house retail uniforms.
After humble beginnings as a graphic designer, interning and then working in a number of small graphic design agencies, I managed to fall ass-backwards into advertising and in just under 3 years, I've been lucky enough to work on notable brands such as IBM, American Express, KFC and Coca-Cola.
I also managed to win a Clio, a Webby and an APAC Effie, become a finalist in the News Corps Cannes Young Lions 2016, had work shortlisted at Cannes in 2016 and was the Professional Overall Winner of the Young Glory Competition for 2017/18.
Projects
- Outthink MelanomaIBM had a problem. They had a cutting-edge cognitive computing system called Watson, but no one understood what it was or how cognitive computing works. So what does it do? IBM Watson is actively learning to help solve some of Australia's greatest issues, like melanoma. It's working to improve melanoma detection accuracy rates from 60% to 91%, just by analysing data and research. An increase of 31% would mean thousands of lives saved every year. But no one knew about this. So we invented the W
- MILO - Add More to MilkMILO had a problem. Aussie kids loved us, but Aussie Mums were a little more skeptical. And that’s because we hadn’t really told them about MILO’s amazing nutritional benefits. So we needed a campaign that spoke to Mum on a super functional level, whilst still retaining our iconic MILO cool factor for kids. IDEA ADD MORE TO MILK WITH MILO
- KFC Hot & Spicy Popcorn ChickenIn 2018, KFC decided to merge their two biggest cult products - Popcorn Chicken and Hot & Spicy coating. We couldn’t over promise the heat or the spiciness of these delicious morsels of chicken as they didn’t quick pack the same amount of heat as their Hot & Spicy Chicken counterparts, so instead we decided to drive crave and urgency through a message of scarcity. These bad boys weren’t around for long, so we made sure people knew they’d better grab ‘em while they could. Our TVC was developed i
- Gill + Rodney Wedding InvitesWhen I was asked by my mother to design her wedding invitations, I was both truly touched and very excited. For the low key wedding at Manly, I ensure that I adhered to the only stipulation of the brief, which was that it was to be “non-bridal.” With the help of talented illustrator, Hannah Cooper, I created a simple, elegant design with illustrative and typographic motifs that were then implemented across all collateral, such as the gift cards and menus. To view more of Hannah’s illustration w
- U by Kotex - Axe the Tampon TaxFor the past 18 years in Australia, women have had to pay GST on feminine hygiene products because they were deemed “luxury items.” As any female will tell you, feminine care products essential for the majority of women and this tax was nothing short of unfair. In October 2018, the Australian government announced they were finally going to lift this controversial tax, so U by Kotex had something to celebrate. As this liberation fit very well with their brand message of “Period or not, she can”
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Projects credited in
- Lidl on WasteFood waste. We’re all guilty of it. In fact, over £10bn worth of food is thrown away by UK households every year. And so Lidl on Waste was born. An app built to encourage people to cook delicious food at home using their groceries that have nearly expired without having to buy anything new. Reducing food waste whilst saving money? #Winning
Work history
Art DirectorOgilvy
- Sydney, AustraliaFull Time
A
A
Graphic DesignerAmplify Industries
- Sydney, AustraliaFull Time
Skills
- Concept
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Design
- Art Direction
- Activation
- Digital
- Advertising
Education
U
U
B of Design (Visual Communications) (1st Class Hons)University of Technology, Sydney
- Sydney, Australia
Awards
Y
Y
Professional Overall World ChampionYoung Glory
2017/2018Best Use of Machine LearningThe Webby Awards
Campaign: Outthink Melanoma+ Show more