Petrichor - ThickSkin

  • Rhea Mehmet

From Autumn 2020 - Spring 2021, I worked with ThickSkin on their exciting new production, Petrichor, a theatre performance in fully immersive VR.

Petrichor went on a virtual tour to the Lowry, Tron Theatre, Glasgow, The Gaiety Theatre, Ayr, Theatre Royal Stratford East, Oldham Coliseum, The Core at Corby Cube and Derby Theatre. Petrichor was also available in-person at Theatre Royal Stratford East, The Lowry and Oldham Coliseum. 

I managed all aspects of the marketing campaign for the Petrichor tour, liaising closely with a PR consultant, developing strategy and timelines, as well as liaising with all venues, providing an extensive and comprehensive communications pack, briefing filmmakers and designers, regular reporting and developing content for the campaign.

One of the main goals for ThickSkin was to attract a younger audience to their work. At the end of the campaign, we can see that 20% of ticket bookers were young people, a considerable increase on past campaigns.