PETSAFE UNLEASHED BRAND EXPERIENCE

PetSafe asked us to create a safe, fun and Instagram-worthy dog park that sparks joy to deliver their core promise of unleashing a lifetime of joy for pets and their families whilst creating brand awareness and buzz surrounding the new PetSafe rebrand. My team and I set out to create the happiest place on earth for dogs in LA. Due to a strict no-dog policy on most beaches in LA County, we decided to bring beach fun to dogs at the Century City Mall, which proved a great success.