Peugeot RCZ 'Capture the Thrill'

  • Mark Griffiths

An ambitious DOOH project which took over entire high profile train stations and London sites both with synchronised digital units surrounded by enormous bespoke vinyl graphics tailored for each specific site. At the hero station commuters were invited to capture the thrill on there mobile phones when the 'RCZ' passed through the giant 9 screen display at hero station - Euston. If successful they could earn a free track day test drive.