Philippine Airlines- Rebranding

  • Fern Cabaña

A passion project I created for Philippine Airlines (PAL), giving the flag carrier of the Philippines a new look and feel. The airline's brand equity campaign, "Experience the Heart of the Filipino," serves as the foundation for its new brand identity. The original color palette was retained but made brighter to reflect the brand's warm and friendly personality. Additionally, the colors are a direct homage to the Philippine flag. The rebrand uses a sans-serif typeface to support the modernity and innovation of the company. For the logo, I decided to create a simple but distinct abstract mark that signifies the initial letter of the airline and the country it represents. However, it is also deliberately designed to form a silhouette that resembles a person waving a hand; depicting a picture of someone cordially welcoming a loved one at the airport.

See full project on Behance