About me

Hello! My name is Fern, a designer from Metro Manila. A mix of a fine artist, writer, and graphic designer, I consider myself a 'creative problem solver.' With a passion for the arts and a solid foundation in philosophy, my work places great emphasis not just on visuals but also on research and strategic narratives. I have had the opportunity to work on various projects including brand identity design, collateral design, packaging design, illustration, and copywriting. I'm enthusiastic about the opportunity to collaborate with you and assist you with your upcoming project. Please feel free to reach out and send me an email at ferncabanadesigns@gmail.com.

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Projects

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  Sugar and Spoon Cafe - Social MediaA sample of designs that I created during my time at Sugar and Spoon Cafe; I was also involved in creating copy for social media.
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  Venera Garden Resort- Brand IdentityVenera is a garden resort located on an island in the Philippines. The owners reached out to me to create a brand identity that conveys the tropical and cozy ambiance of the garden resort, where guests can enjoy the view of the flowers bursting into full bloom and the equatorial breeze of the sea. The natural beauty of the island where the resort is situated inspired the entire brand identity. The mark combines petals and waves, complemented by a color scheme referencing the orange flowers foun
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  Philippine Airlines- RebrandingA passion project I created for Philippine Airlines (PAL), giving the flag carrier of the Philippines a new look and feel. The airline's brand equity campaign, "Experience the Heart of the Filipino," serves as the foundation for its new brand identity. The original color palette was retained but made brighter to reflect the brand's warm and friendly personality. Additionally, the colors are a direct homage to the Philippine flag. The rebrand uses a sans-serif typeface to support the modernity a

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Work history

Graphic DesignerFreelance
Jan 2023Manila, PhilippinesFreelance
I have worked on various projects including brand identity design, collateral design, packaging design, and illustration.
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Graphic Designer/ CopywriterSugar and Spoon Cafe
Oct 2020 - Nov 2021Manila, PhilippinesFull Time
Responsible for designing graphics and retouching photos, I was also involved in creating copy for social media.

Skills

• Graphic Design
• Brand Identity
• Research
• Packaging
• Artworking
• Creative Writing

Education

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Philosophy BA, First Class (Hons)Polytechnic University of the Philippines
May 2018 - Oct 2022Philippines
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Diploma of Arts (Art and Design)La Consolacion College
May 2016 - Feb 2018Philippines