Philips Breathless Choir

Working with Ogilvy we brought The Breathless Choir to life in social media, targeted banners and through the Philips Living Labs website. A series of films told the remarkable story of a group of people with one thing in common: every breath is a battle. With the help of world-renowned choirmaster Gareth Malone and the Philips SimplyGo Mini Oxygen Concentrator, eighteen people with breathing conditions were taught to do something incredible: learn to sing. We took the story of the Choir and spread this message to three separate but equally important audiences: healthcare professionals, medical decision-makers and the general public.