Hello,
I’m an integrated Copywriter and Creative Director who’s passionate about big ideas that engage and persuade. Ideas that embrace data and technology to drive innovation and insights.
I've a proven track record of winning awards at every major advertising festival, as well as new business pitches. Recent highlights include winning back-to-back gold DMA awards (2016, 2017, 2018) for a diverse range of clients.
I apply my understanding and experience to create work that works, achieving business results for brands. In my Creative Director role, I manage business, creative and design teams to my same high standards.
If you have a project you'd like to talk about please get in touch through my website or LinkedIn.
Projects
- IBM RAISE THE GAMEIBM is famous for providing its Watson Artificial Intelligence to the Wimbledon tennis tournament. But we sought to do something completely different and give Watson the ultimate test. We wondered if it could help a struggling, grassroots football team up its game. Over the course of the 2018/19 season we documented what happened at Leatherhead FC to see if it could change their fortunes. Because if AI can help this team raise their game it can help any team raise their game.
- Samsung Inspired By A True PhotoThe next big leap in smartphone cameras isn’t gonna be more pixels, added lens, or zoom multipliers. It will be what people do with the technology. As part of Samsung’s “Inspired By A True Photo” campaign we wanted to show how a single photo can inspire incredible creativity. We challenged soul and R&B singer Samm Henshaw to compose and record a new song based on a photo. He selected the smiley dog photo taken by a Samsung Galaxy user and posted on Instagram which we'd collated using the hashta
- Dishoom Story PlatesTo launch Dishoom Shoreditch a restaurant based on the Bombay cafés of the 1930s, it needed to stand out from the hundreds of other Indian restaurants in London and attract a new customer base. We sourced stories from the original Bombay café customers back in India and turned them into unique designs. To get them directly into people’s hands we used the plates in the restaurant as our media. The plates featured in restaurant reviews, design blogs, radio shows and design exhibitions, attracting
- Philips Breathless ChoirWorking with Ogilvy we brought The Breathless Choir to life in social media, targeted banners and through the Philips Living Labs website. A series of films told the remarkable story of a group of people with one thing in common: every breath is a battle. With the help of world-renowned choirmaster Gareth Malone and the Philips SimplyGo Mini Oxygen Concentrator, eighteen people with breathing conditions were taught to do something incredible: learn to sing. We took the story of the Choir and spr
- BT Sport Pub SignsBT Sport won the exclusive rights to show UEFA Champions League in pubs. We wanted to create a buzz around this big news. So we installed football inspired pub signs for real at pubs up and down the country in the run up to Champions League matches. New pub signs were installed in Godalming, Surrey. Cardiff, Wales. Stoke Newington, London and Bishop Monkton, North Yorkshire. The signs stayed up ranging from a few days to a few weeks, along with a different pub sign appearing each week in the tra
- UK Export Finance Exporters' EdgeMore UK companies want to export than ever before. And more countries want our products. But a great product is only half the story. To be really competitive a business needs strong financial backing. That’s where UK Export Finance comes in. They work alongside the Department for International Trade to make sure companies win contracts, fulfil contracts and get paid. To bring this to life across multiple channels, including online, email and events we created The Exporters’ Edge.
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Projects credited in
- Dishoom - The Dishoom Story PlatesUsing social and content to launch a restaurant is nothing new. But doing it on bone china is. Bombay style cafe Dishoom have taken the adage 'go where the community is' to it's logical conclusion and shared diners stories and experiences on the restaurant’s plates. Inspired by the food and narratives, new customers can add their own stories and then return another day to see their plate doing the rounds. Like all the best social ideas, Dishoom’s fans have made it their own with one romantic3
- Co op- Doing the right thingThere are some people in life who always try to do the right thing. Those who’d rather drive around a puddle in the road than give pedestrians a soaking or are considerate enough not to wake the neighbours with a power saw. And just like these people, when it comes to insurance, The Co-operative tries to do the right thing too. From keeping call centres in the UK, to creating home and motor insurance policies that do what’s right by their customers. That’s because people who try to do the right thing want insurance that does too. The DRTV ads use the music track ‘Spread a little happiness’ to help accentuate the little actions that have an impact on others. This campaign represents much more than an acquisition drive, it is setting the foundations for the product, service and experience expectations that Co-op has in the way they do business. ‘Doing the right thing’ is part of the Co-op’s DNA.
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Skills
- Ad Copywriting
- Conceptual Copywriting
- Customer Engagement
- Integrated Advertising
- Direct Marketing
- Social Media Advertising
- Digital Advertising
- Creative Pitches
- Creative Strategy
- Integrated Marketing
- Creative Direction
- Copywriting
- Advertising
- Marketing
- Marketing Strategy