Samsung Inspired By A True Photo

The next big leap in smartphone cameras isn’t gonna be more pixels, added lens, or zoom multipliers. It will be what people do with the technology. As part of Samsung’s “Inspired By A True Photo” campaign we wanted to show how a single photo can inspire incredible creativity. We challenged soul and R&B singer Samm Henshaw to compose and record a new song based on a photo. He selected the smiley dog photo taken by a Samsung Galaxy user and posted on Instagram which we'd collated using the hashtag #withGalaxy. Working alongside Mother agency we created a Behind The Song film, social posts and cinemagraphs.