Using social and content to launch a restaurant is nothing new. But doing it on bone china is.
Bombay style cafe Dishoom have taken the adage 'go where the community is' to it's logical conclusion and shared diners stories and experiences on the restaurant’s plates.
Inspired by the food and narratives, new customers can add their own stories and then return another day to see their plate doing the rounds.
Like all the best social ideas, Dishoom’s fans have made it their own with one romantic individual even putting his marriage proposal on a platter.